How Does Computer Assisted Telephone Interviewing ( CATI ) Work

Published: 28th April 2011
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How Does Computer Assisted Telephone Interviewing ( CATI ) Work



As technology has evolved over the years, it has played an imperative role in various spheres of business communication. An interview is a very important part of human resource development activity and the entire communication plays an integral role in hiring candidates for different positions. When an organization conducts an interview process for fulfilling the various vacancies, there are numerous candidates who apply for the same positions. Computer Assisted Telephone Interviewing (CATI) is one of the ultra modern tools with the assistance of which interviews can be conducted on the telephone itself. This system is one of the most innovative methods implemented in the recent age and has multiple benefits associated with it. The system bridges distances, saves time and makes the entire selection process easier.

As it is one of the most modern techniques on offer, you should know just how exactly it works. The system runs through a software where an inbuilt application program works for it. The process revolve around telephone surveying where a planned script is followed by an interviewer. The entire data is collected in microdata format with the assistance of telephones. The microdata is edited accordingly to come out with the maximum output. The entire set of information provided by the interviewer and the interviewee is recorded by the system at work. The system also has the ability to customize the information accordingly and you can rely on it completely for the maximum level of output. There are a variety of steps through which this particular system works.


1. The digitally made questionnaire is sent across to the interviewee who are supposed to give the answers.
2. The person who is taking the interview sits in front of the machine.
3. As soon as the command is provided to the computer, the number is dialed accordingly.
4. It is a very flexible system and the person can read the different questions posted on the screen of the computer. The answer provided by the respondents is recorded on the computer.
5. When the data is getting collected in the computer, it is quite possible to compile the reports instantly.
6. The entire software runs through a very logical system and the accuracy of the data integration is enhanced through it.
7. The entire program has been designed in such a manner that the correct answers can be recognized instantly.


The system of Computer Assisted Telephone Interviewing ( CATI) has taken the process of interviewing to an all new level. It is a digitally operational system with the assistance of which interview communication has become all the more easy. You can record loads of data, scrutinize them accordingly and make the best out of this advanced system.


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